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Promotional Permits

New Promotional Permit Created in 2005

During the 79th Legislative Session, a new Promotional Permit was created to allow a person to promote the sale of an alcoholic beverage on behalf of someone who manufactures alcoholic beverages, on the premises of a license or permit holder.

A Promotional Permit Application Packet can be downloaded from our website.

The Promotional Permit may only be issued if the applicant/entity provides:

  • A copy of all contracts with licensed or permitted entities to the Texas Alcoholic Beverage Commission Licensing Division in Austin prior to the promotional event.
  • An employment card to all agents, servants, or employees that are participating in promotional event. This card must contain: name of employee, agent or servant, effective date of employment, name of the promotional permit holder, and the promotional permit number. The aforementioned card must be kept on the person during promotional events and available for inspection by any authorized representative of the Texas Alcoholic Beverage Commission.
  • Affirmation that the applicant does not directly or indirectly have any financial interest in an entity holding a permit or license issued by the Texas Alcoholic Beverage Commission other than a contract to promote and enhance the sale of alcoholic beverages.

Be advised that the Promotional Permit holder, including the agent, servant, or employee, may not hold any other permit issued by the Texas Alcoholic Beverage Commission, including an Agent's Permit, Agent's Beer License, and a Manufacturer's Agent's Permit.

The annual state fee is $300. The fee must be submitted in the form of a Cashier's Check, Money Order, or Firm Check from a corporate permittee made payable to the Comptroller of Public Accounts. We will not accept personal checks.

If you have any questions regarding your permit application, please contact the Licensing Division of the Texas Alcoholic Beverage Commission at (512) 206-3360.

From the Alcoholic Beverage Code:

CHAPTER 50. PROMOTIONAL PERMIT

Sec. 50.001. AUTHORIZED ACTIVITIES

The holder of a promotional permit may, on behalf of a distiller, brewer, rectifier, manufacturer, winery, or wine bottler with whom the promotional permit holder has entered into a contract for the purposes of this chapter, engage in activities to promote and enhance the sale of an alcoholic beverage in this state, including activities that take place on the premises of the holder of a permit or license under this code.

Sec. 50.002. FEE

(a) The annual state fee for a promotional permit is $300.
(b) A local fee may not be charged for the application or issuance of a promotional permit.

Sec. 50.003. PROHIBITED ACTIVITIES.

The holder of a promotional permit may not hold an interest, directly or indirectly, in a permit or license issued under this code other than a contract to promote and enhance the sale of alcoholic beverages as authorized by this chapter.