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Underage drinking has long been a focus of the Texas Alcoholic Beverage Commission (TABC), and tips from the public have always been an important source of information for TABC agents tasked with enforcing underage drinking and laws. The TABC has sponsored a toll free phone number for reporting alcohol violations since 1994.
In November 1999, the toll free complaint number, 1-888-THE-TABC, received a new name – Texas Underage Drinking Hotline – and became the subject of a statewide publicity campaign. Made possible by funding from Texas Department of Transportation and billboard space donated by Eller Media, Lamar Advertising, and Reagan Advertising, the campaign used local media events, highway billboards, and cards and posters distributed at Texas high schools to publicize the toll free number and to push a simple message – “Report Underage Drinking. Call the TABC.”
Grant funding and the free billboard space ended after the first year. However, because of the success of the campaign (traffic on the toll free line increased by 50 percent), the TABC has continued to advertise the Texas Underage Drinking Hotline through its web site, posters, and cards.
For information on obtaining posters and business cards, please contact the Hotline at 1-888-THE-TABC or e-mail the TABC at firstname.lastname@example.org.